7 Ways to Create the Online Reputation You Want

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Whether you have your own business or not, managing your online reputation is imperative in today’s highly Internet savvy world. The things you said on social media will haunt you for the rest of your life if you’re not careful. Something you said innocently as a teenager might still be out there and come up if an employer searches for you. Thankfully, you can manage your online reputation if you know what to do.

Blogging What You Want People to Know 

Practicing daily blogging is a good way to keep your name and brand in front of readers and on top of search engine results. A blog post doesn’t have to be long, or in-depth to be effective. You simply need to know why you are writing it, to whom you’re writing it in order to be sure that you choose topics related to your niche of importance to your audience.

Use Article Marketing to Educate Your Market

Article marketing isn’t dead, it’s just changing. It’s still an important way to get the word out about your brand. It’s a good way to educate your market about the need for your products and services in general. For instance, if you sell a specific moisturizer you might write articles about caring for the skin, and what types of ingredients are good and bad for the skin. Let your short bio at the bottom of the articles lead them to your website.

Use Social Media Strategically

Be careful on social media. Use it strategically. If you’re on Facebook sharing away with your friends and relatives be sure to check and double check your privacy settings. You don’t want something innocent there to corrupt your business message. Keep business and your private life as separate as possible. In other words, don’t over share. Share enough, but keep it simple.

SEO Gets You Found

Search engine optimization is more important than ever. You may wonder what it has to do with your online reputation but if no one can find you, you’re not going to have a reputation at all. Keep up to date on new rules as they become available. Each search engine tells you in no uncertain terms how to optimize your pages for best results. Follow what they say and you’ll get better results. You can also use a service like HubSpot’s Marketing Grader to find out how well you’re doing.

Google Alerts for Monitoring

Use Google Alerts to set up a notification to your inbox any time your name, brand, product or any keyword you want is mentioned on the Internet. This is a great way to monitor your business buzz as well as stay ahead of the game when it comes to new products and services. Google Alerts is a great way to keep informed on any topic you choose.

Bury Don’t Erase

When you find information about yourself you’d rather people not have, it’s important to seek to bury the information rather than erase it. It can be very difficult to erase information, especially if it’s true. Even slanderous information can be very expensive to get rid of and won’t always work. The best course of action is to bury the information with great search results, if the information you don’t want people to see is on page four, it’s going to be almost nonexistent anyway.

Be Transparent

This advice might seem counter to the advice above. However, if you ever do something wrong and learn from it in your business, it’s best to be open about it. Write a blog post about what you learned, write a book about it, and you can turn what could have been truly business killing news into something positive. But, remember that being transparent about your business has nothing to do with your personal life. Keep personal and business as separate as possible.

 

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Looking for a someone to  patiently explain social media to help you understand the best ways to use Twitter, Facebook, Instagram and YouTube?  Send me a message using the contact form below

I look forward to hearing from you!

Lynn Cooper

 

13 Ways to Use Google Search like a Pro

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We’ve been told time and time again to “Google it” and let’s face it with the fast paced society we live in we use the search engine several times a day. But, chances are that you are probably still using Google search in its most basic form. Guess what! Below are 8 super simple tips for you to implement. We suggest that you bookmark this post of Google search tips, so you’ll then have the tips on hand!

  1. Explicit Phrase:
    Let’s say you are looking for content about social media marketing.  Instead of just typing social media marketing into the Google search box, you will likely be better off searching explicitly for the phrase.  To do this, simply enclose the search phrase within double quotes.

Example: “social media marketing”

  1. Exclude Words:
    You’re searching for content about strategy, but you want to exclude any results that contain the term mobile.  To do this, simply use the “-” sign in front of the word you want to exclude.

Example Search: strategy -mobile

  1. Site Specific Search:
    Often, you want to search a specific website for content that matches a certain phrase.  Even if the site doesn’t support a built-in search feature, you can use Google to search the site for your term. Simply use the “site: somesite.com” modifier.

Example: “social media training” site: http://www.sociallyahead.com

  1. Similar Words and Synonyms:
    Let’s say you want to include a word in your search, but want to include results that contain similar words or synonyms.  To do this, use the “~” in front of the word.

Example: “social media” ~professional

  1. Specific Document Types:
    If you’re looking to find results that are of a specific type, you can use the modifier “filetype:” For example, you might want to find only PowerPoint presentations related to internet marketing.

Example: “social media” filetype: ppt

  1. This OR That:
    By default, when you do a search, Google will include all the terms specified in the search.  If you are looking for any one of one or more terms to match, then you can use the OR operator.  (Note: The OR has to be capitalized).

Example: social media marketing OR online advertising

  1. Phone Listing:
    Let’s say someone calls you on your mobile number and you don’t know who it is.  If all you have is a phone number, you can look it up on Google using the phonebook feature.

Example: phonebook: 202-656-0949 (note: the provided number is the number to Socially Ahead’s office, you can use any number you like for your search).

  1. Area Code Lookup:
    Strange incoming number to your phone? No need to fear,just enter the 3-digit area code and Google will tell you where it’s from.

Example: 202

  1. Numeric Ranges:
    This is a rarely used, but highly useful tip.  Let’s say you want to find results that contain any of a range of numbers.  You can do this by using the X…Y modifier (in case this is hard to read, what’s between the X and Y are two periods.)  This type of search is useful for years (as shown below), prices, or anywhere where you want to provide a series of numbers.

Example: British Prime Minister 1930…1990

  1. Stock (Ticker Symbol):
    Just enter a valid ticker symbol as your search term and Google will give you the current financials and a quick thumb-nail chart for the stock.

Example: GOOG

  1. Calculator:
    The next time you need to do a quick calculation, instead of bringing up the Calculator applet, you can just type your expression in to Google.

Example: 7821 * 7.50

  1. Word Definitions:
    If you need to quickly look up the definition of a word or phrase, simply use the “define:” command.

Example: define: socially

  13.  Currency Converter

If you are traveling or doing business in another country, you can easily look up the   exchange  rate by entering your nations currency and putting a ? with the other country’s currency abbreviation .

Example: 1 USD = ? PKR

Hope this list of Google search tips proves useful in your future Google searches.  If there are any of your favorite Google expert power tips that we’ve missed, please feel free to share them below in the comments.

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Socially Ahead, a strategic communications agency specializing in the creation of social /digital media strategies, online communications, training, staffing and web content production with offices in Washington, DC and New Jersey.  Socially Ahead focuses on helping brands and individuals navigate social media and online space to build better connections.

Do you know what Google knows?

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Google has launched a new ‘Account Activity’ dashboard that allows people to review their online activity. This tool requires users to sign up and upon doing so it will keep a log of user activity performed on all Google’s products. In a blog post, Google explained that this tool will provide users with a password-protected monthly report of their activity.

As Google is quoted, “Knowing more about your own account activity also can help you take steps to protect your Google Account. For example, if you notice sign-ins from countries where you haven’t been or devices you’ve never owned, you can change your password immediately and sign up for the extra level of security provided by 2-step verification.”

With this tool, users can know the number of emails they have been sending and receiving and with whom. Their search queries as well as the time they spend logged in from different devices. The dashboard has Gmail, Latitude and search but more services- notable Google+ will be incorporated soon.

Why this is worrying the search industry?

Google may convince users to sign up for all its platforms and allow the search giant to use the social data for search and maps, but this will not benefit webmasters and search professionals at all.

Google has now started encrypting search data (keywords) of the users that are logged in. This means no referral data for SEOs or webmasters, except advertisers. This move by the search giant has been opposed strongly by the search community. Recently, Firefox also announced its plan to switch to Google Secure Search by default further dimming the chances of the webmasters and SEOs to access referral data.

How will the SEO industry be affected by this?

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