Why Instagram trumps Vine

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In the world of technology, in order to stay relevant and profitable, your brand has to adapt. Today, social media giant Facebook unveiled a highly anticipated video feature on Instagram, a strategic move to satisfy audiences who are seeking innovative mobile technology. It’s a much needed defense tactic against rivals such as Twitter’s mobile application Vine, which has amassed a large following for its six-second videos, and Snapchatwhich enables videos and photographs to “self-destruct.”

Mark Zuckerberg, chief executive at Facebook, believes that mobile is the best way for his company to remain profitable. In Facebook’s 2012 annual report, the company stated: “We believe that mobile usage of Facebook is critical to user growth and engagement over the long term, and accordingly are prioritizing mobile product development.” The Menlo Park, California-based company has tripled the Instagram workforce since the photo-sharing platform was acquired last year, and during the launch event Zuckerberg hinted, “We’re really just getting started with this product.”

The recent announcement is evidence that Instagram’s video application trumps Vine’s current offerings, allowing users to record and share 15-second videos with the option of selecting custom covers and one of 13 signature filters, as well as boasts image stabilization. But unlike Vine videos, Instagram videos do not continuously loop.

Brands have learned that uploading videos online is a powerful way to deliver advertising. Consumers watch videos for two reasons: First entertainment, and secondly information.  With projections that streaming video will harness more than 70% of online traffic in the next few years, it’s clear that video consumption won’t dwindle.

If you’re looking to try your hand at creating an online video, here why Instagram video trumps Vine:

It’s user-friendly

The selling point of Instagram is its ease of use. The app takes seconds to learn and is so simple to use.

It’s reach and integration is unrivaled

Instragram let’s users share video on Facebook and Twitter, as well as embed videos on a blog or website. These capabilities offer brands the opportunity to extend their reach to a larger audience and integrate marketing efforts over several platforms. This far outweighs Vine’s appeal since Instagram currently has over 100 million users. The product update is likely to send the user count up.

Less restrictions

While Vine only gave users six seconds of video, Instagram video boasts 15 seconds of recording right out the gate—and the videos don’t loop. In addition, Vine was only available for iPhone users until earlier this month while Instagram launched its video option immediately on both platforms. Trust, socially savvy customers won’t forget those details.

If you have yet to secure your brand identity on Instagram, now is the time to do so. Craft a strategic plan for utilizing the technology and start shooting.

How YOU can use LinkedIn for professional and business success

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We started the week off at AARP Foundation, giving a talk regarding LinkedIn and its benefits. We thought it would be beneficial to share some of the insights provided to our readers.

LinkedIn is the largest social networking site for professional networking. LinkedIn has millions of professionals who are exchanging information daily. LinkedIn is different from other social media sites like Facebook and Twitter, which are basically used for personal reasons. LinkedIn gives you the ability to build connections with professionals who are in similar fields or professions. You could reconnect with college classmates, former colleagues or new clients.

LinkedIn can be used for professional networking as well as for business networking. LinkedIn offers a separate page for companies and businesses.  Thousands of companies have registered with detailed information about their employees.

 Here are some ways a professional and company can use LinkedIn for achieving success.

LinkedIn for Professionals

LinkedIn gives the best possible option to professionals for exchanging the business information.  In LinkedIn you can find people from CEO’s of a Fortune 500 companies or even recruiters to find your next employer.

By using LinkedIn you can find experienced professionals and experts related to the field of your work. You can ask for suggestions or advice related to your career or work. If you are an expert, you can also contribute your knowledge, to others by joining groups or answering questions in the ‘Question & Answer’ area.

Moreover LinkedIn also offers separate section known as LinkedIn Answers. Suppose you have an issue with a project, you can post your question and can get the answers from industry experts.

Group Discussions– There are many groups related to your industry, you can join these groups and can participate or start discussion on any topic related to your fields. Comments and thoughts of various experts will help you in enhancing your knowledge.

 These are some of the many features and applications, professionals can utilize in LinkedIn.

LinkedIn for business

LinkedIn offers lots of applications and feature to businesses, some are:

Recruiting– Businesses can find potential candidates with minimal or no cost, by posting the jobs in LinkedIn so that users, who are seeking employment, can apply.

Company Profile- Companies can register a profile and provide information such as number of employees, company achievements, locations and etc.

Lead Generation –Working for leads can be time consuming, but LinkedIn gives you a great resource by working with your professional connections.

 With the information we’ve provided it’s obvious that by investing time and effort, LinkedIn can help professionals and businesses to grow careers and generate profit.

How are some ways in which you have used LinkedIn for professional or business gains?

8 Twitter Tips for Small Businesses

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Did you know that there are over 2 billion sent out each month? Curious how you can get your small business tweets to stand out? Here are eight effective tips that can be implemented into your social media campaign today!

  1. Search through your competitors’ followers and follow them if you think they could offer valuable insight or become leads.
  2. Add Tweet variety with news, photos, videos etc.
  3. Share projects or community service with your followers.
  4. Don’t just promote yourself –share information about your industry and retweet others relevant content.
  5. Reply to your @Mentions, especially if your followers ask questions relevant to your product or service offerings.
  6. If you have a sale or promotion, tweet about it! It generates free buzz!
  7. Notify followers of exclusive corporate news, events or conferences to encourage interest and allegiance
  8. Follow Friday #FF – leverage it every week. You’ll be happy you did.

If you’re looking for more info on how to get the most out of your Twitter campaign, be sure to contact us, sociallyahead@gmail.com

Is your reputation on the line because of social media?

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Benjamin Franklin once said ” It takes many good deeds to build a good reputation, and only one bad one to lose it. ” Social media has become a part of our daily lives, in fact for some it has been their only form of communication/interaction.  I truly love connecting with individuals on Facebook, Twitter and LinkedIn for personal and business reasons yet I cannot express enough to my cohorts that the social in social media is misleading.

Below are two examples of personal social media accounts that cost the individual their jobs!

Gilbert Gottfried – Fired from Aflac over offensive Twitter posts

Comedian Gilbert Gottfried was fired by employer Aflac, for whom he was a spokesperson, for making at least two jokes about the recent tragic events in Japan. Gottfried, whose voice served as that of the Aflac duck, isn’t known for either tact or good timing; he famously made a 9/11 joke just three weeks after 9/11 happened. And the comedian’s Twitter stream is replete with jokes that some might describe as tasteless or insensitive.

Read more here via Mashable http://mashable.com/2011/03/15/gilbert-gottfried-japan-twitter/

Dawnemarie Souza – Fired by American Medical Response for “online badmouthing”

Former medical technician Dawnemarie Souza was fired on December 1, 2010 for using vulgar language to criticize her boss on Facebook after he denied one of her requests. Several co-workers joined in on the thread, making similarly negative comments about the supervisor. Souza made these comments from her private account on her own time and on her own computer. Her case received national attention regarding employers social media policies. Her case was eventually settled with her former employer.

Read more here: http://money.cnn.com/2011/02/08/technology/facebook_firing_settlement/index.htm

These two individuals will now have a track record that will follow them for life and I would hate for something like this happening to you. So, I encourage you to THINK before you POST anything as  it estimated that more than 68 percent of employers do a Web search on job applicants as part of their hiring procedures. More than half of them admit to not bringing someone on board because of negative information they found online. Also do not post any negative information about your employer online unless you want to get fired – remember if you post it anywhere someone could see it. If your unhappy with your job then its time to move on not tweet about it!! As my mother would always say – “Don’t burn your bridges

So when was the last time you used GOOGLE to perform a search about you?  Well.. what are you waiting for…

If you need any assistance with social media please email me at sociallyahead@gmail.com

All the best,