Benjamin Franklin once said ” It takes many good deeds to build a good reputation, and only one bad one to lose it. ” Social media has become a part of our daily lives, in fact for some it has been their only form of communication/interaction. I truly love connecting with individuals on Facebook, Twitter and LinkedIn for personal and business reasons yet I cannot express enough to my cohorts that the social in social media is misleading.
Below are two examples of personal social media accounts that cost the individual their jobs!
Gilbert Gottfried – Fired from Aflac over offensive Twitter posts
Comedian Gilbert Gottfried was fired by employer Aflac, for whom he was a spokesperson, for making at least two jokes about the recent tragic events in Japan. Gottfried, whose voice served as that of the Aflac duck, isn’t known for either tact or good timing; he famously made a 9/11 joke just three weeks after 9/11 happened. And the comedian’s Twitter stream is replete with jokes that some might describe as tasteless or insensitive.
Read more here via Mashable http://mashable.com/2011/03/15/gilbert-gottfried-japan-twitter/
Dawnemarie Souza – Fired by American Medical Response for “online badmouthing”
Former medical technician Dawnemarie Souza was fired on December 1, 2010 for using vulgar language to criticize her boss on Facebook after he denied one of her requests. Several co-workers joined in on the thread, making similarly negative comments about the supervisor. Souza made these comments from her private account on her own time and on her own computer. Her case received national attention regarding employers social media policies. Her case was eventually settled with her former employer.
These two individuals will now have a track record that will follow them for life and I would hate for something like this happening to you. So, I encourage you to THINK before you POST anything as it estimated that more than 68 percent of employers do a Web search on job applicants as part of their hiring procedures. More than half of them admit to not bringing someone on board because of negative information they found online. Also do not post any negative information about your employer online unless you want to get fired – remember if you post it anywhere someone could see it. If your unhappy with your job then its time to move on not tweet about it!! As my mother would always say – “Don’t burn your bridges”
So when was the last time you used GOOGLE to perform a search about you? Well.. what are you waiting for…
If you need any assistance with social media please email me at firstname.lastname@example.org
All the best,