4 Must-Have Social Media Monitoring Tools

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ImageThe plethora of social media monitoring tools, which vary from inexpensive to exceptionally pricey, is only matched by how functional the tools are for customers. By using one or more social monitoring tools to track your social media presence, you can capitalize on the power of this form of marketing while staying on top of any buzz surrounding your business. Social media tracking ensures your resources are being maximized, which, in turn, leads to sales. After all, marketing online is less of a popularity contest and more about meaningful customer engagement that boosts sales and complements your overall marketing plan. With this in mind, how is one to make a decision as to which one to use? It inevitably comes down to your needs and budget. Take a look at these four popular monitoring tools for your business:

Wildfire

Wildfire, a division of Google, is one of the world’s largest social media marketing software providers, with over 21,000 paying customers worldwide, including 30 of the world’s 50 most valuable brands. Wildfire’s technology combined with Google’s advertising solutions provides a more holistic way for brands to manage and optimize their marketing efforts, as well as spend across all digital channels, including search, display, video, mobile, and social.

TweetDeck

TweetDeck is a free personal social media management and monitoring tool that allows users to control all their social media accounts through a single dashboard. This is an ideal tool for freelancers, community managers, and contractors who need to juggle multiple accounts.  TweetDeck was brilliant to offer service on both mobile and desktop versions, which makes it simple for users to update and monitor feeds from anywhere.

Brand Monitor

Brand Monitor allows users to track across multiple social media platforms in real-time, providing brands with the information they need to become actively engaged in conversations about their products and/or services. This powerful tool lets users identify influencers, track keywords and respond quickly to mentions.

Google Analytics

Google Analytics has been a the go-to metrics measuring tool since its release, and with integrated Google+ activity, users are able to view easy to read infographics showcasing which social media platforms are directing the most traffic. Another great feature of this tool is the visitor behavior analysis and a monetary evaluation of conversion rates through Google’s Social Value charts.

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Use Content Curation To Tell Your Story

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We’ve talked a lot about the importance of monitoring what others are saying about you. It’s nice to share and retweet, but if you do that with every post, you’ll flood your followers with the same info over and over. Sometimes you want to collect the best tweets, posts, photos and videos into one place and use what others are saying to enhance your story or event. That’s where Storify comes in.

With a simple drag-and-drop interface, Storify combines Twitter and Facebook posts, YouTube videos, Instagram and Flickr photos, plus any other clippings from the web into a single article.

You decide how to organize it – chronologically, by content type, by subject matter – then with just a few clicks, it can be shared on social media, embedded into a blog (see below) or emailed. It can also notify all the people whose content you used so they can share it with their friends and followers.

The White House social media team has been using Storify to trim the stream of questions in its regular Twitter chats (http://storify.com/whitehouse/whchat-presssec-answers-your-questions-about-cong) down to just the ones that get answered.

News organizations use Storify to pull in reactions to major events, combining posts from celebs and regular folks to create richer content than through traditional reporting.

So what are you waiting for.. STORIFY!