4 Ways to Successfully Launch a Product on Facebook

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Thousands of new businesses are launched every day around the world. Brands with drive and abundant ideas turn their understanding of a market problem into an innovative product or service. But there is a lot more to launching a new product than a great idea—and a market in need of a solution, you have to figure out how to generate buzz and get people to buy into it.  There are many social networks to choose from and with millions of brands using Facebook to launch products; We will provide you with details on how you can use the network to launch your product:

If you build it, they will come

First things first: to get the most out of Facebook, brands should focus on building a target audience. Start by defining who your audience is and develop a strategy to guide them to your fan page. Releasing consistent content packed with useful information in conjunction with contests, powered by Facebook ads, will ensure that you get the consumers you’re seeking.

Ben & Jerry’s is a brand to watch when it comes to Facebook fan pages. The famous ice cream brand not only has a well laid out page, but excellent fan engagement. Ben & Jerry’s profiles fans with their products which lets consumers know that they’re highly valued by their brand.

 

Research and develop
If your brand currently has a significant following, use Facebook to soft launch your product. Invite users to test your brand and provide feedback as volunteers. Make sure to reward them in some way once your product or service fully launches. Remember these people can become your evangelists, especially since you gave them the opportunity to be a part of the process.

Lay’s has been able to harness the power of Facebook in their Lay’s Do Us a Flavor campaign. It has not only provided research and development of what potato chip flavor they should release next; the brand has also generated millions of dollars in sales by peaking people’s curiosity.

 

Activate your fans

Well planned contests and giveaways not only increase the number of likes, they engage your target audience and provide valuable customer information. The campaign needs to have three key elements:

  • a way for your fans to interact with not only the brand but with each other
  • a clean design/copy
  • an enticing prize

 

Looking for some inspiration? A great example is Gillette Venus Embrace DIY contest. The contest urges crafty women to embrace their inner “do it yourself diva” by completing several challenges. The winner wins a trip to Los Angeles.

Embrace technology

Thanks to the brilliant engineers at Facebook they have given brands a significant advantage. By launching Facebook ads you can create a targeted campaign based on a user’s city, state, or employer.

Visit the Facebook ads page and begin inputting the demographics information of your potential customers. It will let you know how many Facebook users you can reach, and assist you in launching a cost-effective campaign based on your budget.

 

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Social Media Networks Are Not Created Equal: How to Choose the Right Platform for Your Brand

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Which Social Media Networks Should You Use?

As business owners, it’s important to be aware that not all social media networks are equal. Each network has its own audience, and the content you want to share on one may not be as relevant as it is on another. Whether it’s Facebook, LinkedIn, Twitter, Pinterest, YouTube or Instagram, it’s important that you’re sending your loyal and potential customers the right message and providing them with the information they actually want. So, how does your brand choose the best social network? Here, we outline how to choose the best social networking platform for you.

Goals

Approaching social media with a specific goal in mind can assist businesses in determining which platform is best for their needs. Whether it’s generating more sales or leads or managing reputation, each network can serve a different purpose for your business. For example, you may find that Facebook works best at raising brand awareness, Twitter assists with reputation management and LinkedIn may fulfill lead generation. Basing your decision off the needs of your campaign will make it much easier to determine which social networks are best equipped to get the job done.

Demographics

Before you decide to utilize a particular social network, be familiar with who is using the network. We hear many social media success stories from businesses, however, that doesn’t mean that the network they are using will be right for you. A vital part of content success is learning the types of individuals that engage on each particular network. Your Facebook demographic may be very different from those of your Twitter followers. Therefore, the content that is posted should not be the same.

Analytics

As I’ve mentioned in previous articles, Google Analytics is an excellent tool to determine the reach of your content on various networks.  Google Analytics lets you look at social media referrals within the traffic tab, which provides an itemization of the number of visits driven from each network. As you click on each network, you can review which pieces of content were shared and drove visits from the network to your brand’s website.

Competition

All good marketers know that gathering data on your competition can be an invaluable asset to any online marketing campaign. In no way do you want to become a copycat, but, by following their networks, you can see what is working and not working in your particular market.

LinkedIn launches Targeted Status Updates for Brands

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Thanks to the LinkedIn Gods, you can now select a target audience for updates shared on your LinkedIn Company Page.  You can specify your target audience by company size, industry, job function, seniority, geography and whether they are employees of your company or not. Targeted Status Updates were launched to select LinkedIn customers and are now available to all Company Pages.

Click video below to learn more

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