LinkedIn launches Targeted Status Updates for Brands

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Thanks to the LinkedIn Gods, you can now select a target audience for updates shared on your LinkedIn Company Page.  You can specify your target audience by company size, industry, job function, seniority, geography and whether they are employees of your company or not. Targeted Status Updates were launched to select LinkedIn customers and are now available to all Company Pages.

Click video below to learn more

Don’t forget to share this article with your network!

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Can your business afford a social media mistake?

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Before you think of assigning an intern to manage your corporate social media… think again!

In general, most companies post news and articles related to their services and products. They also post events, photographs, tips and other information that aligns with their company’s direction.

This information gathering takes time. One way to solve the posting bandwidth issue is to assign the social media updates to an intern. After all, interns are social-media savvy and inexpensive, right?

However, if the employees posting to social media sites aren’t in the loop about the latest projects, releases, initiatives, or other organizational goals, they may find it difficult to know what to say. What they post may not align with your company’s mission.

According to A Social Primer for Technical CommunicationIntercom. June 2011, an intern or young staffer may not have the knowledge needed to guide the social media endeavors with the right direction. It states:

“Someone must have ownership of the social media strategy. The initial reaction is to look to the new intern or the youngest employee because he or she is probably using many of the tools, but this can be an unsuccessful choice. An individual’s goals do not always align with a company’s goals. Individuals are often looking to share personal thoughts, photos, and news with family and friends—probably not the same goals as a company. The strategic choice is someone who understands the mission of the company, the goals of implementing the strategy, and how the tools and the message delivered therein, may have positive or negative effects.”

In other words, although it may seem logical to designate a young, social-media savvy employee to handle the social media updates, such an employee may not have the right information and direction to post in alignment with the company’s goals.

Your corporate social media presence can help garner or lose clients. There have been numerous articles and case studies where social media faux pas have severely hurt businesses bottom line.

So ask yourself

  • How much supervision and coaching will this individual need to complete this task?
  • Does this person have the communication skills and professionalism needed to represent your business globally?
  • Does this person have the research capability to find relevant information to post on your corporate social media profiles?

If you answered negatively to any of these questions then this is not the person to consider and you may be better suited to retain a professional strategist.

While we understand that some organizations may not have the financial resources to outsource, we strongly suggest that you invest in training for the intern or young employee is implemented prior to them taking on this task.

If your business has hired an intern to manage social media what has been your experience? Was it positive or negative? Please share.

 

 

How YOU can use LinkedIn for professional and business success

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We started the week off at AARP Foundation, giving a talk regarding LinkedIn and its benefits. We thought it would be beneficial to share some of the insights provided to our readers.

LinkedIn is the largest social networking site for professional networking. LinkedIn has millions of professionals who are exchanging information daily. LinkedIn is different from other social media sites like Facebook and Twitter, which are basically used for personal reasons. LinkedIn gives you the ability to build connections with professionals who are in similar fields or professions. You could reconnect with college classmates, former colleagues or new clients.

LinkedIn can be used for professional networking as well as for business networking. LinkedIn offers a separate page for companies and businesses.  Thousands of companies have registered with detailed information about their employees.

 Here are some ways a professional and company can use LinkedIn for achieving success.

LinkedIn for Professionals

LinkedIn gives the best possible option to professionals for exchanging the business information.  In LinkedIn you can find people from CEO’s of a Fortune 500 companies or even recruiters to find your next employer.

By using LinkedIn you can find experienced professionals and experts related to the field of your work. You can ask for suggestions or advice related to your career or work. If you are an expert, you can also contribute your knowledge, to others by joining groups or answering questions in the ‘Question & Answer’ area.

Moreover LinkedIn also offers separate section known as LinkedIn Answers. Suppose you have an issue with a project, you can post your question and can get the answers from industry experts.

Group Discussions– There are many groups related to your industry, you can join these groups and can participate or start discussion on any topic related to your fields. Comments and thoughts of various experts will help you in enhancing your knowledge.

 These are some of the many features and applications, professionals can utilize in LinkedIn.

LinkedIn for business

LinkedIn offers lots of applications and feature to businesses, some are:

Recruiting– Businesses can find potential candidates with minimal or no cost, by posting the jobs in LinkedIn so that users, who are seeking employment, can apply.

Company Profile- Companies can register a profile and provide information such as number of employees, company achievements, locations and etc.

Lead Generation –Working for leads can be time consuming, but LinkedIn gives you a great resource by working with your professional connections.

 With the information we’ve provided it’s obvious that by investing time and effort, LinkedIn can help professionals and businesses to grow careers and generate profit.

How are some ways in which you have used LinkedIn for professional or business gains?

8 Twitter Tips for Small Businesses

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Did you know that there are over 2 billion sent out each month? Curious how you can get your small business tweets to stand out? Here are eight effective tips that can be implemented into your social media campaign today!

  1. Search through your competitors’ followers and follow them if you think they could offer valuable insight or become leads.
  2. Add Tweet variety with news, photos, videos etc.
  3. Share projects or community service with your followers.
  4. Don’t just promote yourself –share information about your industry and retweet others relevant content.
  5. Reply to your @Mentions, especially if your followers ask questions relevant to your product or service offerings.
  6. If you have a sale or promotion, tweet about it! It generates free buzz!
  7. Notify followers of exclusive corporate news, events or conferences to encourage interest and allegiance
  8. Follow Friday #FF – leverage it every week. You’ll be happy you did.

If you’re looking for more info on how to get the most out of your Twitter campaign, be sure to contact us, sociallyahead@gmail.com

Is your reputation on the line because of social media?

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Benjamin Franklin once said ” It takes many good deeds to build a good reputation, and only one bad one to lose it. ” Social media has become a part of our daily lives, in fact for some it has been their only form of communication/interaction.  I truly love connecting with individuals on Facebook, Twitter and LinkedIn for personal and business reasons yet I cannot express enough to my cohorts that the social in social media is misleading.

Below are two examples of personal social media accounts that cost the individual their jobs!

Gilbert Gottfried – Fired from Aflac over offensive Twitter posts

Comedian Gilbert Gottfried was fired by employer Aflac, for whom he was a spokesperson, for making at least two jokes about the recent tragic events in Japan. Gottfried, whose voice served as that of the Aflac duck, isn’t known for either tact or good timing; he famously made a 9/11 joke just three weeks after 9/11 happened. And the comedian’s Twitter stream is replete with jokes that some might describe as tasteless or insensitive.

Read more here via Mashable http://mashable.com/2011/03/15/gilbert-gottfried-japan-twitter/

Dawnemarie Souza – Fired by American Medical Response for “online badmouthing”

Former medical technician Dawnemarie Souza was fired on December 1, 2010 for using vulgar language to criticize her boss on Facebook after he denied one of her requests. Several co-workers joined in on the thread, making similarly negative comments about the supervisor. Souza made these comments from her private account on her own time and on her own computer. Her case received national attention regarding employers social media policies. Her case was eventually settled with her former employer.

Read more here: http://money.cnn.com/2011/02/08/technology/facebook_firing_settlement/index.htm

These two individuals will now have a track record that will follow them for life and I would hate for something like this happening to you. So, I encourage you to THINK before you POST anything as  it estimated that more than 68 percent of employers do a Web search on job applicants as part of their hiring procedures. More than half of them admit to not bringing someone on board because of negative information they found online. Also do not post any negative information about your employer online unless you want to get fired – remember if you post it anywhere someone could see it. If your unhappy with your job then its time to move on not tweet about it!! As my mother would always say – “Don’t burn your bridges

So when was the last time you used GOOGLE to perform a search about you?  Well.. what are you waiting for…

If you need any assistance with social media please email me at sociallyahead@gmail.com

All the best,

Being Socially Savvy

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Being Socially Savvy
How to Reach Your Goals Using Social Media

There is an age-old saying that it is not what you have in your arsenal but what you use. Many of us have various social media accounts on Twitter, Facebook, Linkedin, etc. We have hundreds –if not thousands of connections but, how many of those connections do we use to reach our goals? Someone in your network may be a real estate agent or know a financial planner, literary or travel agent. Whatever your goal may be, by overlooking contacts in your social media network, you might be selling yourself short. You never know who can help you achieve your goals whether directly or indirectly through social media.

First, look at your connections. Who are they? What activities are they currently involved in? Can you be mutually beneficial to one another? Do not be frightened to reach out to people in your network even if you have never met them in person. If they accepted your request to become network friends, follow or connect with you through Facebook, LinkedIn or Twitter, then they have some knowledge of you and what you do.

Prior to reaching out to your network, ensure that the information on your page is up to date and reflects you in a positive light. While social networks are platforms to connect with friends they can also be viewed by potential employers, organizations and associates. If you have unflattering photos posted that could lead someone to believe something negative about you, hide or remove it completely. Remember, you only get one chance to make a first impression.

Send them a quick message on their preferred network and wait for a response. Depending on the current situation of the recipient, you may or may not receive an immediate response and that is perfectly alright. If you do not receive a response, be sure to follow up in the next 45-90 days as their circumstances may have changed. The point is to keep the window of communication open between you and the individual.

It’s important to keep people up-to-date with your goals and projects through social media.Let’s say your goal is to shed 20 lbs. By updating your network about your progress, you can gain support and possibly increase your following. Imagine posting your daily workout and then having your friends and associates cheering you on by posting niceties on your page –not only will it encourage you to achieve your goals but it also offers the captive audience you were hoping for. You may even inspire someone else to begin improving their health.

Remember, effective networking is about building relationships. People buy from, support and help people they know.