Are you building quality relationships on and offline?
One of the things I think marketers forget about social media is that trust is a key factor in establishing, building and maintaining trust. It is the on AND offline foundation that all relationships are built from, yet so many do not consciously take this into account.
Trust is the reliance on the integrity, strength, ability, surety, etc., of a person or thing.
In a word, trust is confidence.
Taking it a bit further, trust is the underlying ability to rely on someone or something. it is a foundational element in all relationships, but THE crucial component in business. Trust is underlying because it is conscious and unconscious. It comes from the thinking consideration, yet is always behind the scenes affecting our gut level processes.
Some Thoughts On Trust:
– It is my firm belief that trust is earned, not expected or demanded.
– Trust comes from…
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