10 boring PR tasks you can automate

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Women In PR

By Frederik Vincx                              This post can be found here

Could a robot do a PR pro’s job?

For now and the foreseeable future, the answer is no, PR will remain a human-powered industry. Robots won’t automate PR pros out of a job, but they can help us automate repetitive tasks, freeing up time to focus on the fun parts of PR: creativity and strategy.

Here are 10 boring PR tasks we’re more than happy to hand over to robots, and the tools you’ll need to automate them:

1. Tracking who responds to your emails

If you send a lot of pitch emails, tracking them manually gets tricky in a hurry. How do you know whether people who don’t reply are reading your emails or ignoring them?

A Gmail add-on that was originally designed for sales professionals, 

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