Do you know what Google knows?

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Google has launched a new ‘Account Activity’ dashboard that allows people to review their online activity. This tool requires users to sign up and upon doing so it will keep a log of user activity performed on all Google’s products. In a blog post, Google explained that this tool will provide users with a password-protected monthly report of their activity.

As Google is quoted, “Knowing more about your own account activity also can help you take steps to protect your Google Account. For example, if you notice sign-ins from countries where you haven’t been or devices you’ve never owned, you can change your password immediately and sign up for the extra level of security provided by 2-step verification.”

With this tool, users can know the number of emails they have been sending and receiving and with whom. Their search queries as well as the time they spend logged in from different devices. The dashboard has Gmail, Latitude and search but more services- notable Google+ will be incorporated soon.

Why this is worrying the search industry?

Google may convince users to sign up for all its platforms and allow the search giant to use the social data for search and maps, but this will not benefit webmasters and search professionals at all.

Google has now started encrypting search data (keywords) of the users that are logged in. This means no referral data for SEOs or webmasters, except advertisers. This move by the search giant has been opposed strongly by the search community. Recently, Firefox also announced its plan to switch to Google Secure Search by default further dimming the chances of the webmasters and SEOs to access referral data.

How will the SEO industry be affected by this?

Please feel free to comment and share.

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