Being Socially Savvy


Being Socially Savvy
How to Reach Your Goals Using Social Media

There is an age-old saying that it is not what you have in your arsenal but what you use. Many of us have various social media accounts on Twitter, Facebook, Linkedin, etc. We have hundreds –if not thousands of connections but, how many of those connections do we use to reach our goals? Someone in your network may be a real estate agent or know a financial planner, literary or travel agent. Whatever your goal may be, by overlooking contacts in your social media network, you might be selling yourself short. You never know who can help you achieve your goals whether directly or indirectly through social media.

First, look at your connections. Who are they? What activities are they currently involved in? Can you be mutually beneficial to one another? Do not be frightened to reach out to people in your network even if you have never met them in person. If they accepted your request to become network friends, follow or connect with you through Facebook, LinkedIn or Twitter, then they have some knowledge of you and what you do.

Prior to reaching out to your network, ensure that the information on your page is up to date and reflects you in a positive light. While social networks are platforms to connect with friends they can also be viewed by potential employers, organizations and associates. If you have unflattering photos posted that could lead someone to believe something negative about you, hide or remove it completely. Remember, you only get one chance to make a first impression.

Send them a quick message on their preferred network and wait for a response. Depending on the current situation of the recipient, you may or may not receive an immediate response and that is perfectly alright. If you do not receive a response, be sure to follow up in the next 45-90 days as their circumstances may have changed. The point is to keep the window of communication open between you and the individual.

It’s important to keep people up-to-date with your goals and projects through social media.Let’s say your goal is to shed 20 lbs. By updating your network about your progress, you can gain support and possibly increase your following. Imagine posting your daily workout and then having your friends and associates cheering you on by posting niceties on your page –not only will it encourage you to achieve your goals but it also offers the captive audience you were hoping for. You may even inspire someone else to begin improving their health.

Remember, effective networking is about building relationships. People buy from, support and help people they know.


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